With over 7 years of experience championing user experience, I have effectively connected user needs with business objectives, driving the success of digital products, campaigns, and services. My role has encompassed leading and defining UX/CX strategies, conducting user research and analysis, and designing and translating insights into actionable strategies for developing functional and user-centered digital solutions. This experience has enabled me to collaborate closely and continuously with multidisciplinary teams, including design, development, marketing, and product, facilitating effective communication and the achievement of shared goals. Furthermore, I have led the optimization of the customer journey, from acquisition to retention, positively impacting key metrics such as conversion, satisfaction, and customer engagement.